Chris Bedford
Marketing & Technical Director
Manages the technical and commercial side of Airmech's brand partnerships, digital presence, and data reporting. The link between manufacturer specifications and customer requirements.
What Chris Does
Marketing Strategy
Plans and executes Airmech's marketing across digital channels, print, and direct outreach. Focused on measurable lead generation, not vanity metrics.
Website & Digital
Builds and maintains Airmech's web presence, from site architecture and SEO to content production and analytics.
Technical Documentation
Produces specifications, datasheets, and technical guides for customers. Translates manufacturer data into clear, actionable information.
Brand Partnerships
Manages Airmech's authorised distributor relationships with CompAir, Hydrovane, ABAC, and Champion. Coordinates product training, pricing, and stock.
Data & Reporting
Develops reporting systems for service performance, customer insights, and operational metrics. Turns raw data into decisions.
Technical Expertise, Practical Application
Chris brings a technical perspective to Airmech's commercial operations. His role spans the gap between what manufacturers build and what customers actually need on site. That means understanding compressor specifications in detail, then matching them to real operating conditions, duty cycles, and budget constraints.
As an authorised distributor for CompAir, Hydrovane, ABAC, and Champion, Airmech has access to the full product range from four major manufacturers. Chris manages these relationships, ensuring the team stays current on new models, pricing updates, and technical training.
Brand Agnostic, Specification Led
Unlike single-brand distributors who can only recommend one manufacturer's products, Chris works across all four brands to find the right fit. A Hydrovane rotary vane unit might suit a clean, quiet application where an ABAC piston compressor would be the practical choice for intermittent workshop use. The recommendation follows the specification, not the margin.
This extends to servicing. Airmech maintains any brand of compressor with genuine parts where available. Chris ensures the technical documentation and parts catalogues are accurate, so engineers arrive on site with the right components.
Digital and Data
Chris designed and built Airmech's current web platform, choosing performance and clarity over unnecessary complexity. The same approach applies to internal reporting: clean data, clear dashboards, and metrics that drive operational decisions.
Meet the Rest of the Team
Speak to Chris
Discuss technical requirements, brand specifications, or partnership opportunities.